A version of this story appeared in the November 18 edition of CNN’s Royal News, a weekly dispatch bringing you the inside track on Britain’s royal family. Sign up here. London CNN
London
CNN
—
The British pound crashed to a record low last fall as investors rebelled against budget plans by former Prime Minister Liz Truss. Now, it’s enjoying a comeback.
Sterling hit its highest level against the US dollar in 10 months on Tuesday, topping $1.25 for the first time since June 2022. The pound, which has advanced about 3.3% versus the greenback since the start of 2023, is the best-performing currency among developed economies this year.
The UK currency has been boosted by indications the country’s economy is holding up better than expected. Activity is now thought to have expanded 0.1% in the final three months of last year, up from a previous estimate of no growth at all. Gross domestic product growth in January has been estimated at 0.3% after dropping 0.5% in December.
This resilience is bolstering expectations the Bank of England will maintain aggressive interest rate hikes despite concerns about the health of the global banking sector. Rising rates can boost the domestic currency because they help attract foreign investors searching for higher returns.
Inflation in the United Kingdom also jumped to an annual rate of 10.4% in February, underscoring the need for the Bank of England to maintain its tough approach.
The pound plunged close to $1.03 in September 2022 after the Truss government unveiled plans to boost borrowing while slashing taxes, unleashing panic in financial markets that fueled fears of a recession in the United Kingdom.
The International Monetary Fund predicted in January that the UK economy would contract by 0.6% this year, while all other advanced economies would grow, if only slightly.
“There was a lot of pessimism being priced into the pound,” said Francesco Pesole, a currency strategist at ING.
But the sharp pullback in energy prices and China’s reopening have provided some relief about the economic outlook since the start of the year.
“There was a big re-rating of growth expectations around Europe, and that impacted the UK,” Pesole said.
The euro has also been lifted by these dynamics, rising 2.3% against the US dollar in 2023. The pound’s rally has been sharper in large part because its 2022 declines were more severe, according to Pesole.
Both currencies have been aided by the greenback’s sharp drop from highs reached last September as recession fears have percolated in the United States.
A lack of clarity around the Federal Reserve’s next steps has also restrained the dollar in recent weeks. Investor speculation has increased that the Fed could pause or stop rate hikes due to concerns about the economy following the failure of Silicon Valley Bank last month.
Jordan Rochester, a currency strategist at Nomura, said he thinks the pound could rise to $1.30 this year and “potentially higher.” But he still sees risks given the uncertainty surrounding the Bank of England’s plans and how rate rises will feed back through the country’s economy. And Pesole cautioned that currency fluctuations are often overdone when markets are choppy, as they are now.
“In a volatile market environment, moves are exacerbated,” he said.
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By Jerilene Blake.
Kwame Brathwaite, the pioneering activist and photographer whose work helped define the aesthetics of the “Black is Beautiful” movement of the 1960s and beyond, died on April 1, aged 85.
His son, Kwame Brathwaite, Jr, announced his father’s death in an Instagram post that read in part, “I am deeply saddened to share that my Baba, the patriarch of our family, our rock and my hero has transitioned.”
Brathwaite’s work has been the subject of resurgent interest from curators, historians and collectors in recent years, and his first major institutional retrospective, which was organized by the Aperture Foundation, made its debut in 2019 at the Skirball Cultural Center in Los Angeles before touring the country.
Brathwaite was born in 1938 to Barbadian immigrants, in what he referred to as “the People’s Republic of Brooklyn” in New York, though his family moved from there to Harlem and then to the South Bronx when Brathwaite was 5 years old. He attended the School of Industrial Art (now the High School of Art and Design) and, according to profiles of Brathwaite in T Magazine and Vice, was drawn to photography by two moments. The first was in August of 1955, when a 17-year-old Brathwaite encountered David Jackson’s haunting photograph of a brutalized Emmett Till in his open casket. The second was in 1956, when — after he and his brother Elombe co-founded the African Jazz Arts Society and Studios (AJASS) — Brathwaite saw a young man taking photos in a dark jazz club without the use of a flash, and his mind became alight with possibility.
Using a Hasselblad medium-format camera, Brathwaite attempted to do the same, learning to work with limited light in a manner that enhanced the visual narrative of his imagery. He would soon also develop a darkroom technique that enriched and deepened how Black skin would appear in his photography, honing the practice in a small darkroom in his Harlem apartment. Brathwaite went on to photograph jazz legends performing throughout the 1950s and ’60s, including Miles Davis, John Coltrane, Thelonious Monk and others.
“You want to get the feeling, the mood that you’re experiencing when they’re playing,” Brathwaite told Aperture Magazine in 2017. “That’s the thing. You want to capture that.”
By the early 1960s, alongside the rest of AJASS, Brathwaite began using his photography and organizing prowess to consciously push back against whitewashed, Eurocentric beauty standards. The group came up with the concept of the Grandassa Models, young Black women whom Brathwaite would photograph, celebrating and accentuating their features. In 1962, AJASS organized “Naturally ’62”, a fashion show held in a Harlem club called the Purple Manor and featuring the models. The show would go on to be held regularly until 1992. In 1966, Brathwaite married his wife Sikolo, a Grandassa Model whom he had met on the street the year prior when he asked if he could take her portrait. The two remained married for the rest of Brathwaite’s life.
By the 1970s, Brathwaite’s focus on jazz shifted to other forms of popular Black music. In 1974, he traveled to Africa with the Jackson Five to document their tour, also photographing the historic “Rumble in the Jungle” boxing match between Muhammad Ali and George Foreman in what’s now the Democratic Republic of Congo that same year. Commissions in this era also saw Brathwaite photographing Nina Simone, Stevie Wonder, Sly and the Family Stone, Bob Marley and other music legends.
Throughout the ensuing decades, Brathwaite continued to explore and develop his mode of photography, all through the lens of the “Black is Beautiful” ethos. In 2016, Brathwaite joined the roster of Philip Martin Gallery in Los Angeles, and he was continuing to photograph commissions as recently as 2018, when he shot artist and stylist Joanne Petit-Frère for The New Yorker.
T Magazine’s 2021 profile, published on the occasion of Brathwaite’s retrospective traveling to the Blanton Museum of Art in Austin, Texas, noted that the photographer’s health was failing such that he was unable to be interviewed for the article. A separate exhibition, “Kwame Brathwaite: Things Well Worth Waiting For,” is currently on view at the Art Institute of Chicago, where it will remain until July 24.
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By Rodwell Andy.
Rasool had a meeting with Minister of International Relations and Cooperation Ronald Lamola on Monday told the Ambassador Ebrahim Rassol after their meeting that a formal report will be forwarded to President Cyril Ramaphosa following the meeting for his evaluation.
The Department of International Relations and Cooperation (Dirco) confirmed that Minister Ronald Lamola conferred with Ebrahim Rasool, the ousted envoy to the United States, on Monday.
“Post-meeting, a formal report will be sent to the president for his appraisal. Until then, the ministry will refrain from public discussions regarding the issue,” the department remarked in a statement.
This discussion took place just a day after Rasool disembarked in Cape Town on Sunday, having been dismissed from Washington by US Secretary of State Marco Rubio.
Intensifying expectations are placed on President Cyril Ramaphosa to assign Rasool’s position to someone acceptable to US President Donald Trump’s administration and repair the strained connections between the US and South Africa.
Rasool returned home to a lively reception from hundreds of supporters from the ANC Dullah Omar region, the SACP, and the trade union confederation Cosatu.
Rasool was declared persona non grata and expelled from Washington last week due to remarks he made about the Trump administration.
As reported by Quotidiantimes, Rasool expressed to his supporters that he remains steadfast in his comments, which further incited the US.
With his spouse Rosieda at his side, Rasool discussed the deteriorated relationship between the US and South Africa in recent weeks, asserting that these connections must be ‘rebuilt and reset’.
He stated:
We come here despite being branded persona non grata. We still arrive here advocating for opposition and resetting the relationship with America because our ties with America have not exclusively been with the White House for over 50 years.
“When the White House and Congress labeled us as terrorists, it was the dock workers in San Francisco who refused to handle South African products. When Congress opposed sanctions, it was the American populace who avoided our fruits and did not engage with our goods.
“And thus, we possess this relationship that we must rejuvenate, and we must reconstruct. We must strive for President Cyril Ramaphosa to carry on from where we ceased,” Rasool continued.
To Read : ‘Implacable foe’: As Rasool returns, ANC veteran Zikalala asserts it’s naïve to mend US relations
The friction between both nations has surged since Trump cut financial support in response to South Africa’s Expropriation Act and other foreign policy disagreements, including South Africa’s move to bring Israel before the International Court of Justice, accusing Israel of war crimes against Palestinians.
Rasool’s statements during a recent Mapungubwe Institute for Strategic Reflection webinar seemingly escalated tensions and were utilized as grounds for his expulsion, with Rubio commenting online that Rasool “was no longer welcome in our great country”.
On Sunday, Rasool remarked: “But we cannot entertain a simplistic notion that … there must be a white ambassador for a white president in the United States. We recognize it’s not accurate. We endeavored traditional diplomacy and attempted to circumvent discussions about genocide. We pursued conventional diplomacy, and [the US] insisted we disregard the validity of land confiscation. We could not overlook that.”
The Ministry of International Relations and Cooperation verifies that Minister Ronald Lamola has held discussions with Ambassador Ebrahim Rasool, following his return from the United States of America.
The expelled Ambassador is encouraging South Africans to “reject the politics of divisiveness” emerging globally.
“In particular, we must confront the utterly inaccurate narrative that our nation is a place where individuals of a specific race or culture are targeted for persecution,” he stated.
Ramaphosa articulated that South Africans should “not permit incidents beyond our borders to split us or incite animosity among ourselves”.
Last week, the president cautioned against actions that could further exacerbate tensions between the US and South Africa.
Despite this warning, ANC secretary-general Fikile Mbalula and ANC Veterans League president Snuki Zikalala penned critiques of the Trump administration over the weekend.
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By Cindy Margret.
Cape Town – South African drivers are set for considerable increases in petrol and diesel prices when the
latest fuel price adjustments take effect on February 5.
The most recent figures from the Central Energy Fund indicate major shortfalls for both fuel types, projecting
hikes of 88 cents for 95 Unleaded petrol and 95 cents for 93 Unleaded, while diesel appears poised for
increases ranging from R1.08 (50ppm) to R1.11 (500ppm).
This means that 95 ULP petrol could climb to approximately R21.68 along the coast and R22.47 inland, with
93 ULP expected to settle around the R22.54 level.
Nonetheless, this seems to be the optimistic scenario at this point. As the latest daily data has further dipped
into negative territory, these shortfalls are likely to expand as we approach the end of the month, potentially
leading to petrol price hikes of R1 or more if the current trends continue.
These trends are influenced by escalating oil prices and a depreciating rand, which have deteriorated the
situation since early January, when a petrol price rise of roughly 68 cents was anticipated.
Brent crude oil prices, which averaged $72.78 (R1,353) in December, have shown a consistent upward path
throughout January, surpassing the $80 threshold on January 11 and reaching a peak of $82 on the 15th, with
oil trading at $79.92 on January 21.
The rand, which averaged R18.11 during the previous fuel price review period, has also weakened
significantly, breaching the R19 level in early January before bouncing back to R18.60 later in the month, a
movement insufficient to alleviate the repercussions.
The stronger oil prices in January are largely attributed to intensified U.S. sanctions on Iran and Russia, along with seasonal demand triggered by freezing weather in the Northern Hemisphere, per the International Energy Agency.
Remarkably, the World Bank forecasted late last year that oil prices would average around $73 in 2025,
assuming no escalation in conflicts in the Middle East. Yet, there is currently considerable uncertainty
surrounding how Donald Trump’s U.S. Presidency might influence global oil prices and the balance of supply
and demand in 2025.
By Cindy Margret.
Haberman reveals why Trump attacked judge and his family in speech
CNN political contributor Maggie Haberman explains the reasoning behind Donald Trump’s attacks on the judge and his family during a speech at his Mar-a-Lago resort after he was arraigned on felony charges.
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CNN
—
The escalating climate crisis is shifting many people’s purchasing patterns and this extends to the $500 billion dollar global beauty industry which is grappling with a range of sustainability challenges across product manufacturing, packaging and disposal.
Strategy and consulting firm Simon Kucher’s Global Sustainability Study 2021 found 60% of consumers around the world rated sustainability as an important purchase criterion, and 35% were willing to pay more for sustainable products or services.
This shift in consumer preferences has propelled many beauty brands to set environmental goals: to move away from single-use and virgin plastics, provide recyclable, reusable and refillable packaging and offer more transparency around products’ ingredients so customers can ascertain how “green” their purchase is.
However, consumers still struggle to understand the sustainability credentials of many products, according to the British Beauty Council. This is because the industry’s clean-up efforts have been inconsistent, and fall short of making a recognizable impact in the absence of collective goal-setting, global strategy and standardized regulations.
Ingredient and branding transparency
There is no international standard for the beauty industry on how much product ingredient information to share with customers — or how to do so. Brands can set their own rules and goals, giving rise to confusion and “greenwashing,” where sustainability claims are often touted but not substantiated.
Companies often use marketing language like “clean beauty” to make it seem like their products are natural, for example, when they may not actually be organic, sustainable or ethically made.
“The term ‘clean beauty’ has become quite dangerous. It’s used to sell more products,” according to British Beauty Council CEO Millie Kendall, who added that such buzzwords are losing traction in the UK as British customers wise up to their shortcomings. “Customers need better marketing information and certification information.”
In a 2021 report calling on the industry to have “the courage to change” their business practices, the British Beauty Council wrote that, all too often, even natural ingredients involved in manufacturing products give way to “over-consumption, non-regenerative farming practices, pollution, waste and neglect.”
“The only way out of this is transparency,” Kendall told CNN.
Jen Lee, chief impact officer at US-based brand Beautycounter, said she continues to see confusion over ingredients among consumers. (In 2013, the company launched and published “The Never List,” which currently cites more than 2,800 chemicals — including heavy metals, parabens and formaldehyde — it claims to never use in its products.)
“Natural vs. synthetic ingredients has been a conversation. People think natural is safer, but it’s not always the case,” Lee explained. “Natural ingredients formulated in the industry can have toxic load. Heavy metals can occur in natural components of the earth.”
“We used to be more natural and organic,” added Sasha Plavsic, founder of makeup brand ILIA Beauty. “What was challenging is (that) raw materials were difficult to source or would come in inconsistently or products wouldn’t perform.”
Most makeup is created and molded at high temperatures, Plavsic explained. Purely organic materials often fall apart in this heat, leading to inconsistent results and subpar product performance. “Not every synthetic is bad,” Plavsic said. “Sometimes, it helps create the best in class formula.”
The industry’s plastic packaging is a particular sustainability challenge — 95% is thrown away and the vast majority is not recycled, according to the British Beauty Council.
The cosmetics business is the fourth biggest plastic packaging user globally — after food and beverage, industrial packaging and pharmaceuticals — and plastic is about 67% of the industry’s packaging volume, according to Vantage Market Research. Beauty giant L’Oreal used 144,430 metric tons of plastic in its packaging material in 2021, for example, according to the Ellen Macarthur Foundation (EMF). Estee Lauder Companies reported its brands produced 71,600 metric tons of plastic in product packaging that same year.
And only 9% of the global plastic waste is recycled, according to a report from the Organisation for Economic Co-operation and Development. The United States only recycles 4% of its plastic waste.
Many brands are trying to phase out harmful plastics from their operations and adopt post-consumer recycled (PCR) plastic. (L’Oreal has set a target of 50% PCR plastic usage by 2025, while Estee Lauder is targeting 25% “or more” PCR plastic — but both are far from achieving their targets.)
“Between 60-70 major global brands have made unprecedented progress” in PCR plastic usage across industries, EMF’s Plastic Initiative Lead Sander DeFruyt told CNN. But DeFruyt stressed that PCR plastic must be adopted in conjunction with brands removing single and virgin plastics from their usage cycles to truly make a difference.
However, PCR plastic is not easy to find — low recycling rates around the world mean there is limited supply. Meanwhile, demand for it is growing demand across industries, DeFruyt said. This competition hikes up its price, which is already higher than virgin plastic.
Hair care brand FEKKAI claims that it used up to 95% PCR content in its packaging, but pricing and supply issues posed a challenge, forcing it to currently aim for containers and packaging that feature at least 50% PCR in its packaging.
“PCR plastic is more expensive than stock plastic. The cost is hard and then sourcing it is too,” founder Frédéric Fekkai told CNN. “PCR is close to our heart, but there is a massive demand, so finding recycled plastic is difficult.”
Beauty retailers plays a pivotal — and under-utilized — role, with control over stocking decisions and supply chains. But many vary when it comes to the standards they set for brands they sell.
“Smaller businesses do more, full stop,” said Jessi Baker, founder of the technology platform Provenance, which helps brands display their sustainability credentials for customers. “They move more nimbly. Some of them are born-good brands — climate friendliness was part of their setup. They don’t need to restructure their entire supply chain. Their culture already has it compared to the larger brands who need to work hard to change.”
Sephora launched its “Clean + Planet Positive” initiative in 2021, which labeled products that met its set criteria. (This is separate from the French retailer’s “Clean at Sephora” program, which is currently facing a consumer lawsuit alleging it carries a significant percentage of products understood by customers to be harmful.) Target launched a similar program in 2022, featuring a “Target Zero” icon for both online and in-store offerings that either have reusable, recyclable, compostable or reduced plastic packaging, or feature waterless or concentrated products.
Still, many steps taken by brands and retailers do not even begin to touch on the waste and pollution generated throughout supply chains, manufacturing and shipping, all huge problems for the industry to grapple with.
The gaps in standardization in the beauty ecosystem can, to some extent, be filled by certifications such as the US-born B Corporation, or B Corp. This accreditation, one of the most well-known in the beauty space, is issued by the non-profit B Lab, which scores a company on a variety of criteria around ethics and sustainability. However beneficial it may be among eco-conscious consumers, though, it is currently completely voluntary for brands to apply for.
Governments and multinationals enforcing regulations and setting a base line for brands to operate from when making sustainability claims would go a long way to making change, many experts and business leaders believe.
Susanne Kaufmann, founder of her namesake beauty brand, says her efforts in Austria would reap better results if more countries around the world had stricter, more uniform garbage disposal laws.
“I package our product in a recyclable material,” Kaufmann said. (Her products’ packaging, which is refillable and reusable, is made from 75% recycled plastic — and is 100% recyclable.) If I send this to the US, the garbage is not separated… and it’s not recyclable,” she explained, referring to inconsistencies in recycling laws across the United States.
And when it comes to ingredients, the European Chemicals Agency lists 2,495 substances banned from use in cosmetic products marketed for sale or use in the bloc. But the US Food and Drug administration only lists 11, making it more challenging for American consumers to find safer, greener options. The Environmental Working Group, a non-profit watchdog, studied lab tests of 51 sunscreen products in 2021 and found that only 35% of products met the EU standard, compared with 94% that passed the US standard.
However, while government can set minimum requirements, Mia Davis, vice president of sustainability and impact at beauty retailer Credo Beauty, says the needle will move in the private sector.
“Regulation can raise the floor a bit. A person who doesn’t know about any (sustainability issues) should still be able to walk into a bodega and get clean products… But that’s never going to be what the market can do,” she said. “Market leadership is key.”
In the absence of bold regulations or global standards on sustainability practices, this “leadership” — undertaken both by brands and customers in the beauty marketplace — is likely to be the most immediately impactful vector for addressing the industry’s climate shortcomings. It will take continued collective advocacy and initiative to see meaningful climate-conscious change.
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Editor’s Note: This story was originally published in April 2023.
CNN
—
Slumped on his club, head buried in his arm, Rory McIlroy looked on the verge of tears.
The then-21-year-old had just watched his ball sink into the waters of Rae’s Creek at Augusta National and with it, his dream of winning The Masters, a dream that had looked so tantalizingly close mere hours earlier.
As a four-time major winner and one of the most decorated names in the sport’s history, few players would turn down the chance to swap places with McIlroy heading into Augusta this week.
Yet on Sunday afternoon of April 10, 2011, not a golfer in the world would have wished to be in the Northern Irishman’s shoes.
A fresh-faced, mop-headed McIlroy had touched down in Georgia for the first major of the season with a reputation as the leading light of the next generation of stars.
An excellent 2010 had marked his best season since turning pro three years earlier, highlighted by a first PGA Tour win at the Quail Hollow Championship and a crucial contribution to Team Europe’s triumph at the Ryder Cup.
Yet despite a pair of impressive top-three finishes at the Open and PGA Championship respectively, a disappointing missed cut at The Masters – his first at a major – served as ominous foreshadowing.
McIlroy shot 74 and 77 to fall four strokes short of the cut line at seven-over par, a performance that concerned him enough to take a brief sabbatical from competition.
But one year on in 2011, any lingering Masters demons looked to have been exorcised as McIlroy flew round the Augusta fairways.
Having opened with a bogey-free seven-under 65 – the first time he had ever shot in the 60s at the major – McIlroy pulled ahead from Spanish first round co-leader Alvaro Quirós with a second round 69.
It sent him into the weekend holding a two-shot cushion over Australia’s Jason Day, with Tiger Woods a further stroke behind and back in the hunt for a 15th major after a surging second round 66.
And yet the 21-year-old leader looked perfectly at ease with having a target on his back. Even after a tentative start to the third round, McIlroy rallied with three birdies across the closing six holes to stretch his lead to four strokes heading into Sunday.
The youngster was out on his own ahead of a bunched chasing pack comprising Day, Ángel Cabrera, K.J. Choi and Charl Schwartzel. After 54 holes, McIlroy had shot just three bogeys.
“It’s a great position to be in … I’m finally feeling comfortable on this golf course,” McIlroy told reporters.
“I’m not getting ahead of myself, I know how leads can dwindle away very quickly. I have to go out there, not take anything for granted and go out and play as hard as I’ve played the last three days. If I can do that, hopefully things will go my way.
“We’ll see what happens tomorrow because four shots on this golf course isn’t that much.”
The truth can hurt, and McIlroy was about to prove his assessment of Augusta to be true in the most excruciating way imaginable.
His fourth bogey of the week arrived immediately. Having admitted to expecting some nerves at the first tee, McIlroy sparked a booming opening drive down the fairway, only to miss his putt from five feet.
Three consecutive pars steadied the ship, but Schwartzel had the wind in his sails. A blistering birdie, par, eagle start had seen him draw level at the summit after his third hole.
A subsequent bogey from the South African slowed his charge, as McIlroy clung onto a one-shot lead at the turn from Schwartzel, Cabrera, Choi, and a rampaging Woods, who shot five birdies and an eagle across the front nine to send Augusta into a frenzy.
Despite his dwindling advantage and the raucous Tiger-mania din ahead of him, McIlroy had responded well to another bogey at the 5th hole, draining a brilliant 20-foot putt at the 7th to restore his lead.
The fist pump that followed marked the high-water point of McIlroy’s round, as a sliding start accelerated into full-blown free-fall at the par-four 10th hole.
His tee shot went careening into a tree, ricocheting to settle between the white cabins that separate the main course from the adjacent par-three course. It offered viewers a glimpse at a part of Augusta rarely seen on broadcast, followed by pictures of McIlroy anxiously peering out from behind a tree to track his follow-up shot.
Though his initial escape was successful, yet another collision with a tree and a two-putt on the green saw a stunned McIlroy eventually tap in for a triple bogey. Having led the field one hole and seven shots earlier, he arrived at the 11th tee in seventh.
By the time his tee drive at the 13th plopped into the creek, all thoughts of who might be the recipient of the green jacket had long-since switched away from the anguished youngster. It had taken him seven putts to navigate the previous two greens, as a bogey and a double bogey dropped him to five-under – the score he had held after just 11 holes of the tournament.
Mercifully, the last five holes passed without major incident. A missed putt for birdie from five feet at the final hole summed up McIlroy’s day, though he was given a rousing reception as he left the green.
Mere minutes earlier, the same crowd had erupted as Schwartzel sunk his fourth consecutive birdie to seal his first major title. After starting the day four shots adrift of McIlroy, the South African finished 10 shots ahead of him, and two ahead of second-placed Australian duo Jason Day and Adam Scott.
McIlroy’s eight-over 80 marked the highest score of the round. Having headlined the leaderboard for most of the week, he finished tied-15th.
Tears would flow during a phone call with his parents the following morning, but at his press conference, McIlroy was upbeat.
“I’m very disappointed at the minute, and I’m sure I will be for the next few days, but I’ll get over it,” he said.
“I was leading this golf tournament with nine holes to go, and I just unraveled … It’s a Sunday at a major, what it can do.
“This is my first experience at it, and hopefully the next time I’m in this position I’ll be able to handle it a little better. I didn’t handle it particularly well today obviously, but it was a character-building day … I’ll come out stronger for it.”
Once again, McIlroy would be proven right.
Just eight weeks later in June, McIlroy rampaged to an eight-shot victory at the US Open. Records tumbled in his wake at Congressional, as he shot a tournament record 16-under 268 to become the youngest major winner since Tiger Woods at The Masters in 1997.
The historic victory kickstarted a golden era for McIlroy. After coasting to another eight-shot win at the PGA Championship in 2012, McIlroy became only the third golfer since 1934 to win three majors by the age of 25 with triumph at the 2014 Open Championship.
Before the year was out, he would add his fourth major title with another PGA Championship win.
And much of it was owed to that fateful afternoon at Augusta. In an interview with the BBC in 2015, McIlroy dubbed it “the most important day” of his career.
“If I had not had the whole unravelling, if I had just made a couple of bogeys coming down the stretch and lost by one, I would not have learned as much.
“Luckily, it did not take me long to get into a position like that again when I was leading a major and I was able to get over the line quite comfortably. It was a huge learning curve for me and I needed it, and thankfully I have been able to move on to bigger and better things.
“Looking back on what happened in 2011, it doesn’t seem as bad when you have four majors on your mantelpiece.”
McIlroy’s contentment came with a caveat: it would be “unthinkable” if he did not win The Masters in his career.
Yet as he prepares for his 15th appearance at Augusta National this week, a green jacket remains an elusive missing item from his wardrobe.
Despite seven top-10 finishes in his past 10 Masters outings, the trophy remains the only thing separating McIlroy from joining the ranks of golf immortals to have completed golf’s career grand slam of all four majors in the modern era: Gene Sarazen, Ben Hogan, Gary Player, Jack Nicklaus, and Tiger Woods.
A runner-up finish to Scottie Scheffler last year marked McIlroy’s best finish at Augusta, yet arguably 2011 remains the closest he has ever been to victory. A slow start in 2022 meant McIlroy had begun Sunday’s deciding round 10 shots adrift of the American, who teed off for his final hole with a five-shot lead despite McIlroy’s brilliant 64 finish.
At 33 years old, time is still on his side. Though 2022 extended his major drought to eight years, it featured arguably his best golf since that golden season in 2014.
And as McIlroy knows better than most, things can change quickly at Augusta National.
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